About
I speak code, AI, and business.
Started as a frontend developer, now founder, AI engineer, and Fractional CAIO. This mix — code, product, business — is my leverage: I understand what tech teams need, and what leadership wants to see.
From developer to founder
My career started where tech and business intersect — writing code for one of the world's largest automotive companies.
While studying at Hochschule Pforzheim (B.Sc. Digital Enterprise Management), I worked as an IT Consultant at Mercedes-Benz Tech Motion and later as a Frontend Developer and DevOps Engineer at S-IT (Daimler Trucks context). I learned there how enterprise software really works: with legacy, compliance, 10-year roadmaps, and teams larger than entire startups.
In 2023 I built imagetocaption.ai alongside my job — a SaaS tool that automatically generates social media captions. Solo. No funding. Within 12 months, 350,000 people used it.
In 2024 I joined generic.de as AI Engineer, building enterprise RAG systems, GitHub Copilot rollouts, and AI lead scoring. In 2025 I formed TAISC – The AI Software Company GmbH out of imagetocaption, headquartered in Pforzheim/Karlsruhe. Today I combine both: deep understanding of how enterprise IT ticks — and the speed of a solo founder shipping software.
What drives me
Create clarity
AI is a new field full of buzzwords. I translate it into concrete decisions for your team.
Drive impact
No theory without practice. Every engagement ends with an artifact: code, MVP, or roadmap.
Enable, don't bind
My goal is your independence. I document and hand off so you can move forward alone afterward.
Strengthen Europe
European software companies need to keep pace with US players. I'm glad to be part of that effort.
From practice, for practice
I know AI not just from papers or LinkedIn posts. I've discarded prototypes myself, rebuilt architectures, shipped models to production, and noticed at midnight that token costs were twice what was planned.
That experience flows into every engagement — whether choosing the right LLM platform, designing a multi-agent system architecture, or deciding whether your use case needs AI at all.
Education
B.Sc. Digital Enterprise Management
Hochschule Pforzheim · 2018 – 2022
Focus: Information Systems · Software Engineering · Business Integration
Core competencies
AI Engineering & Agentic Software
LLM integration, RAG, multi-agent systems, MCP, LangGraph, eval pipelines. From notebook to production architecture.
Full-Stack Development
React + TypeScript + Node, Python, AWS and Azure. Stack choice based on use case, not preference.
Strategic AI Advisory
Use-case discovery, AI roadmap, tool and platform selection. Translator between executive leadership and tech teams.
Workshops & Enablement
AI workshops, AI literacy training, team training. From C-level to junior developer.
Career timeline
05/2023 – present
TAISC – The AI Software Company GmbH
Founder & CEO
AI consulting, AI engineering, and AI training for mid-market and software companies in the DACH region.
08/2024 – 03/2025
generic.de software technologies AG
AI & Innovation Engineer
Enterprise RAG, GitHub Copilot enablement, AI lead scoring, generative AI training.
12/2021 – 10/2023
S-IT Application Engineering & Consulting GmbH
Frontend Developer / DevOps
Daimler Trucks context: wiring harness toolchain, component library, CI/CD (Jenkins, GitHub Actions).
12/2019 – 01/2021
Mercedes-Benz Tech Motion GmbH
IT Consultant
Test concepts, release notes, requirements engineering in the automotive sector.
Let's talk
You have an AI project or idea that needs strategic and technical support?
Prefer to write first? joshuaheller@theaisoftwarecompany.com